Challenge
Design a compelling iAd experience for McCann client Unilever, for the launch of the iAd platform.
Exploration
Identified as one of the flagship iAds for Apple's then-nascent mobile ad platform by Steve Jobs at the June 2010 WWDC Keynote, we were tasked with creating an engaging and simple user interface for this interactive advertisement.
Solution
Working directly with Apple's development team in Cupertino, we built the user experience for the advertisement and provided everything from workflows to wireframes to final creative, providing structure for features like recipe downloads, podcast downloads, and games.
Technology
iAd platform