Challenge

Create a compelling product to promote the RCI brand to all users.

Exploration

We were challenged to conceive the concept and implement the solution for a brand new product for RCI. We identified an app experience to be used during a vacation which would allow any potential user (RCI member or not) to better share their vacation with friends and family both in a mobile environment and online.

Solution

Awarded Best Website of 2011 at the ARDA Conference, SnapBook is an integrated, multi-platform solution that features a universal iOS application tailored to the capture and recording of vacation experiences. An online portal is used to manage, update, and share user content. An intelligent back-end engine feeds, stores, and provisions all content to both web and mobile platforms.

Technology

obj-c / php / mysql / html / css / js