Challenge
Re-develop the user experience for Reprise Media's internal SEO tool, ProSuite.
Exploration
As we were brought on to redesign the UI, we first re-thought the core application workflows and user experience as we feel a truly compelling user interface needs to be built on a strong foundation. Since the tool is used by Reprise staff for eight hours a day, even the smallest process improvement could yield thousands of hours of increased productivity over the course of a year.
Solution
Working with Reprise Media's software department, we rebuilt some of the fundamental data management and workflow hierarchy processes. Then, through an extensive wireframing and interaction-model process, we were able to streamline the layout and function of front-end features. Finally, we re-skinned the entire platform with new branding and creative look and feel.
Technology
html / css / js