We're thrilled to announce the launch of a new app for iMore, the iOS arm of the vaunted Mobile Nations empire. It was the result of a few months of solid design and development with the ultimate goal being an app that looked and felt completely at home on the iPhone - an app that Apple itself could have created. We wanted to accurately represent the site and its content, and the end product is a highly polished, very usable reading app with podcast downloading/streaming functionality built right in. It's the first step in a series of developmental releases for iMore, and we're really looking forward to iterating on the app, and bringing it to the iPad as well.
To coincide with the launch, Rene (editor-in-chief of iMore) and I both wrote posts for the site to explain both the functions of the app as well as the challenges we faced in bringing it to life. His post and walkthrough is here, and my post on the choices we collectively made is here. I think they complement each other and provide a good deal of background on the process - and the sacrifices - of bringing a 1.0 to market when there's so much you want to do.
Stay tuned for updates to that app. I have a feeling they're going to come quickly. We all love it and can't wait to make it even better. And if you haven't, download it on the App Store and let us know what you think.
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